This is the long form. The short form lives on the work page. — Femi
Femi Siji-Kenneth
Product Leader · Product Teams, Digital Experiences & Regulated Markets
Toronto, ON · oluwafemiakinseye@gmail.com · linkedin.com/in/ifemora
Summary
Ten years leading product in regulated, operationally messy markets: card issuing, corporate banking, agriculture, and the tools that keep them running. I have built and led PM teams, coaching product managers from associate to lead, and taken products from concept to national scale. My approach is consistent: meet customers where they work, partner closely with design, and ship in small releases. That has taken me from farms in 29 Nigerian states to contact centres supporting global card programmes. I also build working prototypes in Claude Code so I can test product ideas before asking a team to commit to them.
Experience
Lead Product Manager · Marqeta
Sep 2025 – Present · Toronto, ON (Remote)
Owns a four-product portfolio (Resolve, the contact-center support platform; Marqeta Dashboard; Marqeta IVR; and Identity & Access Management) for a global card-issuing platform processing billions in payment volume.
Led Resolve from concept to production in under five months: a purpose-built cardholder support portal designed side by side with the design team, informed by direct observation of agent workflows during Coinbase program support.
Expanded Resolve after its first release to support debit, credit, and prepaid programs across payments, collections, disputes, fraud management, and account sub-status management.
Leading Resolve's credit expansion across FCRA disputes, collections and delinquency workflows, credit bureau reporting, and TCPA compliance.
Built the automated testing workflow exclusively using Claude Code and Playwright in Terminal.
Presented Resolve's product vision and roadmap to cross-functional leadership across Credit, Operations, and Engineering. Created demo content for BPO transition stakeholders.
Redesigning the Marqeta Dashboard for enterprise program managers and defining KPIs for cardholder lifecycle management and settlement tracking.
Leading the design of a central, immutable audit log for use across the platform, compliant with PCI DSS, GLBA, and SOC 2.
Owning Identity & Access Management on Auth0 for program administrators, developers, and support agents. The work includes user-access tooling, Self-Service Credential API provisioning, and IVR improvements, including AI agent management.
Product Lead, Corporate Banking Solutions · First City Monument Bank
Oct 2024 – Sep 2025 · Across three time zones (Canada, UK, Nigeria)
Led digital transformation of corporate banking across Nigeria and the UK: corporate internet banking, admin tools, core banking (Finacle/Fineract), API architecture, payroll, remittances, FX/trade management. Managed five direct reports across multiple product lines.
Built and led a team of five PMs: hiring APMs and scoping their features to grow them into full PMs, recruiting Senior PMs who advanced to Lead. One mentee eventually became Head of Products for the Retail Banking division.
Led the design and launch of the CIB platform from scratch, serving 50,000+ SME and enterprise clients across both markets. Streamlined bulk transfers, bill payments, payroll, and FX operations.
Launched payroll management, FX & trade management, and Rova Business, a business remittance platform serving SME cross-border payments and the gig economy.
Redesigned corporate client onboarding based on drop-off analysis and direct feedback from enterprise treasurers, achieving a 40% reduction in time-to-value. Managed KYC/AML integrations and regulatory compliance across both markets.
Introduced real-time analytics dashboards so corporate treasurers could monitor activity more easily, improving client retention while meeting banking regulations.
Managed core payment methods and strategic merchant solutions for Africa's leading payment gateway.
Managed the development of specialized solutions for Paystack's largest merchants, driving year-on-year 14% revenue growth and 5% net revenue growth.
Expanded Paystack into airline ticketing, supporting a $7M revenue campaign. Built product changes for high-volume ticket purchases and managed relationships with airlines and industry partners.
Collaborated on the launch of Direct Debit for recurring revenue collection, including Central Bank compliance and UX improvements for high-frequency transactions.
Conceptualized a micro-transactions product and drove it to ₦14B (~$30M USD) in annualized transaction volume within 12 months. Payment-flow conversion +17%.
Reduced merchant support tickets by 13% through improved product flows, clearer documentation, and long-term collaboration with key merchants' product teams to co-build and co-integrate solutions.
Product Manager · Farmcrowdy (Techstars Toronto alum)
Feb 2019 – Jun 2021 · Lagos, Nigeria
First product hire at the company. Owned the entire product portfolio across mobile (iOS and Android) and web platforms. Field-service software serving distinct personas at once: farmers in the field, the technicians supporting them, and the buyers on the other end.
Managed three mobile products (Farmers App, Farmcrowdy Foods, Meathub), scaling the Farmers App to 200,000+ users.
Grew a new agricultural community from 3,200 to 25,000 users in under six months against a 12-month mandate through a series of product and distribution changes.
Conducted user research across 29 Nigerian states, travelling physically to farms to interview the farmers and field technicians using the product, and fed it directly into roadmap, pricing, and UI design. Built financial models and vendor management workflows.
Education
Nigerian University of Technology and Management
Post-Graduate Diploma, Technology, Design & Entrepreneurship · MasterCard Foundation Scholar
2021
University of Lagos
Bachelor of Science, Mass Communication · CGPA 4.22/5 (Top 3% of class)